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Find out how IMDA can help you achieve excellence in specialty sales and marketing.

Meet an IMDA Member

Archway/Yado Medical, Inc. Archway/Yado Medical Inc., Columbia, Ill.

Contact: Jim O'Day

Primary specialties: Ortho, DPM, OB/GYN, general surgery, plastics, in-office testing procedures.

Territory: Missouri, Illinois

Biggest challenge in next 12 months: Driving sales with the value analysis committee process, enhanced quality, lower price and better patient outcomes.

Biggest opportunity in next 12 months: In-office testing/procedures, plastic surgery reconstruction, other new approaches to old maladies.

IMDA eNews

  • Doctors would be required to report potentially serious problems with medical devices they use to the U.S. Food and Drug Administration, under recently introduced legislation known as the Medical Device Guardian's Act, reports the Wall Street Journal.

  • A new era of innovation is emerging, said Nathaniel Sims, M.D., a cardiac anesthesiologist and physician advisor to biomedical engineering at Massachusetts General Hospital in Boston, at the Association for the Advancement of Medical Instrumentation (AAMI) 2016 Conference & Expo. Focal points of this new era include: 1) more intense local monitoring of postmarket surveillance signals, 2) user-developed online device safety education for clinicians, and 3) physiological measurement integration.

  • Johnson & Johnson and a subsidiary of HP Inc. are teaming up to provide personalized health care solutions for patients, with 3-D printing, reports DOTmed.com. The goal is to create customized products that will improve outcomes and reduce costs for patients.

  • True innovators don't go to innovation school, read books about how to be innovative, or take brainstorming lessons. Rather, great innovators, such as Albert Einstein or Nikola Tesla, "picked a problem they cared about, and then they worked really hard at studying how other people tried to solve it. Then they tried something else." Scott Berkun, author of The Myths of Innovation, made the comments at the Association for the Advancement of Medical Instrumentation (AAMI) 2016 Conference & Expo.